top of page


Mad Design and Marketing About

Talented  |  Exciting  |  Results-Driven  |  Award-Winning  |  Trustworthy

MAD Design is a strong team with a complementary combination of talent, skill, knowledge, optimism and energy.  We focus on effective communication with our clients, a productive work environment and maintaining a healthy life-work balance.  As a newly emerging company, we’re hungry too.  When you partner with us, you’ll be partnering with the best talent at a very reasonable cost.  We think it’s the best of all worlds! 


Our Vision:

To create and sustain spirited, dynamic partnerships, offering compelling, forward-looking design and marketing services at reasonable rates.


Our Mission:                                                              

Combining award-winning artists, decades of experience, and international perspective, partnered with impeccable integrity and reliability, to deliver captivating design and marketing projects on time and within budget.


Julie Underwood

Creative Director

Julie is constantly churning imagination, joy and enthusiasm. She’s the heart of our business. A Savannah College of Art and Design graduate, Julie has a keen eye for pixel perfection and a definite flair for innovation. Following graduation from SCAD, Julie  joined the National W Club (University of Wisconsin Athletic Department), where she forged creative pathways with Wisconsin Athletics’ toughest bosses, shot hoops with Wisconsin’s elite basketball players during photo sessions, herded football and volleyball players – all while creating award-winning programs and posters.  Following her tenure at the National W Club, Julie jumped into the corporate world at Sonic Foundry, gaining company branding experience while working directly with multiple international clients.  And in her spare time? She loves snowboarding, yoga and live music. Otherwise she’s curled up on the couch with the best dogs in the world, creating invitations, posters, and all kinds of other fun stuff.

Linda Crane

Business/Project Manager

If you want something done on time and within budget, Linda is the person you want on your side.  Linda resurrected, developed or implemented some of Madison, Wisconsin’s most exciting events including Kites on Ice, the Madison Holiday Parade, the Taste of Madison, the Madison Marathon and Wisconsin’s Sesquicentennial Statehood Days.  In subsequent years Linda was Director of Marketing for Manpower’s (an elite staffing agency) most successful staffing franchise, located in the San Francisco Bay Area; and later the Project Manager for new Manpower Group lines of business.  When she isn’t hard at work and really regardless of what she’s doing, whether biking Madison’s trails, gardening, or camping on the shores of Lake Michigan, her creative and motivated wheels never stop turning.  

Pete Crane


Pete is not just any guy with a pen!  His accomplishments include two years as the Executive Editor and Chief Writer for Silicon Valley Magazine, where he was awarded by the Peninsula Press Club for his article on “How MP3 Technology Is Changing an Industry;” a profile series on San Jose for United Airline’s Hemispheres magazine; editing several books and multiple years with Manpower Group as a Senior Writer.  Whether you require formal or informal content, Pete brings it to life.  Pete’s spare time involves lots of reading and writing (which as a wordsmith is no surprise as a wordsmith) along with creating beautiful guitar music and riding his bike where others dare not go. 

John Underwood

Director, Marketing and Business Development

With his enthusiasm, and compassion for people, John is the glue that holds our team together. As a graduate of the University of Wisconsin, Whitewater, John focused on Marketing and communications. He adds a variety of talents and experience to Mad Design. These include sales, marketing, video production, editing and live webcasting, project management, streamlining of business service among many others. He has worked with large companies such as “T-Mobile”, National Organizations such as “The Committee For Economic Development.” Local companies that include: MGE, Smith & Gestelin, The Hooper Corporation, PlayCon, and Welton Enterprises.  He has worked with The State of Wisconsin on many projects as well as The Department of Work Force Development, and the Governor’s Office. John enjoys the outdoors, live music, playing and watching sports, and being with friends and family.

MAD Design also has an exciting pool of freelance talent, for expert assistance when in the best interest of our clients.

bottom of page